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Chepstow Chamber of Commerce

Guest speaker Kevin Mansell-Abell from thatmediagr

Many Ideas for promoting your business were discussed at the November Chepstow Chamber of Commerce meeting. The speaker was Kevin Mansell-Abell from ThatMediaGroup.co.uk.

Kevin emphasised the importance of realistic objectives for your campaign, drawing a parallel between websites,leaflets, etc and your actual business premises. Anything you use to promote your business should look good and reflect your showroom.

Websites should be easy to navigate and regularly updated to ensure search engines have something to look at. The content of websites and leaflets should be rich and interesting enough to read. Social networking sites likewise need interesting content to persuade people to read them.

Kevin was asked how to save money as blanket leafleting was becoming very expensive. He recommended better targeting and the use of community websites and magazines to direct people to your website. He felt that Bring a Friend Offers were often useful.